A new Kindle ad targeting Apple's IPad is trying to show the IPad's problem as a book reader, the sun. It shows a man trying to read on something that looks as if it is a black IPad, struggling to see the text. He looks to his left to see a woman reading on the Kindle's bright screen. Then he asks, "how are you reading that?" and the woman responds, "it's a kindle, only $139 dollars." Two clear things Amazon was trying to prove: 1. The Kindle looks good, even in bright sunlight. 2. It is cheaper than the IPad, at the oh-so-low, $139 dollar price tag. Video below!
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